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Mon, 13 Aug 2018 18:56 - Updated Mon, 13 Aug 2018 18:56

Social Communication Ministry seeks partnership in business class

Lubango - The Ministry of Social Communication intends to establish a partnership with the business associations of the Namibe, Cunene and Huíla provinces to encourage them to invest in the advertising market, aiming to increase the sector's expenses in the southern region of the country.

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Celso Malavoloneke, State Secretary of Social Communication

Photo: Joaquina Bento/Arquivo

The intention was expressed Monday to Angop, in Lubango, by the Secretary of State for Social Communication, Celso Malavoloneke, during his visit to the organs of the sector, where he received information about their operation.

According to him, the objective is to ensure revenues that are generated through advertising and also sponsorships of thematic programs.

He underlined that businessmen, in this time of crisis, also need to make their products, brands, services and ideas known, because the consumer public that now has purchasing power has reduced.

He considered that this process of intermediation, among the consumer public, producers, entrepreneurs, service providers and generators of ideas, is done precisely by the media.

Hence the proposal of the partnership with the business class as a way of boosting the advertising market, in order to generate more employment for young graduates in the universities in Communication Sciences in the various Social Communication agencies and beyond.

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