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Mon, 09 Dec 2019 19:13 - Updated Mon, 09 Dec 2019 19:13

The Bridge Global presents new areas of action

Luanda - Applications for international funds for African projects, measuring the impact of social responsibility projects and communication for development (C4D) are the three new areas of action for Angolan company The Bridge Global for 2020.

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Leonor de Sá Machado - CEO of The Bridge Global

Photo: Gaspar dos Santos

The projects were presented on Monday, during a luncheon with journalists and social partners, which also aimed at signing an agreement with the Ministry of Culture, to conduct training on social responsibility and disclosure of the Patronage Law.

With the first project, the company intends to offer support to the business or social business, preparing applications from organizations or projects for international funds in areas such as: cooperation and development; vocational and journalist training; agribusiness and industry and health communication campaigns.

The second service (Social Responsibility Project Impact Measurement) will be carried out in partnership with the data analysis company Social Data Lab, which will provide a social impact measurement service to assess the results of social actions.

The third social product (C4D Strategies) aims to describe the media, an essential tool for brands and services, to disseminate their value propositions, developing the economy of the country, prioritizing sustainable development and social inclusion.

For The Bridge Global CEO Leonor de Sá Machado, the three new areas emerge due to the need of the Angolan market, noting that social impact measurement aims to help project promoters get a study to know how it impacted the community. , ie provide companies and organizations with impact studies to ensure and validate their investments.

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