Malanje- The first secretary of MPLA in Malanje, Norberto dos Santos "Kwata Kanawa", considered today, Wednesday, the political marketing as a preponderant instrument that the party will put in action to reach the electoral challenges.
He said that marketing will be in operation throughout the electoral campaign process, as a modern strategy and technique aimed at leading MPLA to win the general elections next August.
Kwata Kanawa was speaking at the opening of a seminar on political and electoral marketing, aimed at party activists in the province, which aims to provide them with tools to be used as strategies for hunting votes.
"It is with a winning spirit that the party is promoting this seminar, which marks a series of training and capacity building actions for cadres to cope with the planning, organisation and conduct of the election campaign," he stressed.
Meanwhile, he called for the assimilation and putting into practice of the contents to be taught during the training, with a view to achieving the desired electoral objectives.
