Ndalatando - Secretaries of the Information and Propaganda departments of MPLA municipal committees, in Cuanza Norte province, concluded today, in Ndalatando, a training on Political and Electoral Marketing, aiming at improving the party's performance in the communication scope.
The two-day seminar covered issues related to public opinion survey, concept and positioning, laws and techniques of propaganda, counter propaganda, negative political communication, electoral strategies and contact marketing, among others.
Divided into four modules, the training session also addressed contextual and strategic diagnosis, electoral campaign organisation chart, party structuring for elections, quick-wins agenda, candidate qualities and skills and influencer networks.
Speaking to the trainees, MPLA's first provincial secretary, Adriano Mendes de Carvalho, stressed the importance of the event in improving the performance of cadres in mobilising the sceptics and undecided to vote for the party.
